Zara vs H M - Competitor Analysis - 1655 Words

A PROJECT BY: KUSH BUDHWAR S.Y.BCOM(HONS.) ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the worlds largest fashion group, which owns other fashion brands such as Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterqà ¼e. It was founded in 1975 by Amancio†¦show more content†¦TARGET MARKET : ZARA Zara sells apparel, footwear and accessories for women, men and children. Product lines were segmented into these three categories, with further segmentation within the women’s line as it was considered the strongest out of the three, with an overwhelming majority of women in the target market (78%). Zara’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry. An advantage that the brand has over conventional retailers is that they do not define and segment their target market by ages resulting in designs and styles that can reach a broader market. Zara offers cutting edge fashion at affordable prices by following the most up-to-date fashion trends and identifying consumers’ demand, and quickly getting the latest designs into stores. Hamp;M COMPETITOR ANALYSIS | | | Product | Male ,female,kidsFast Fashion (up-to-the minute trending wear produced in weeks)Designer style at non-designer prices | Male, Female, Kidsï » ¿Urban casual wearFashionable and practical designs | Price | Mass-tige(Luxury for the mass)ï » ¿ | Value-for-money | Distribution | Exclusive Distribution:7 Retail Outlets, only in town | Exclusive Distribution:2 Retail Outlets, only in town | Promotion | FacebookWindow displayStore location as marketing strategy (No campaigns, advertising, celebrity endorsement)Consistent blackShow MoreRelatedHM Marketing Framework742 Words   |  3 PagesI. Market context – understanding the market environment that HM is operating †¢ What is the overview of the Hong Kong fashion apparel market? ↠ What are the characteristics of this market? ↠ What are the different market segments? ↠ Segmentation, Positioning and  Competitor Analyis  of HM – where do they te these impression (marketing strategy STP) ? †¢ How do they evaluate the performance of HM? ââ€"   Creating a thrilling shopping experiences. RenewsRead MoreThe Analysis of Zara4664 Words   |  19 PagesPGBM15 The market analysis of ZARA ______________________________________________ Student Name: Xia Tang Student Number:139151583 Tutor: Steve Storey Module Leader: Sudipta Das Word Count:4005 Date of submission: 16th June 2014 Contents Introduction of ZARA 1 1 Dynamics and trends within the marketing environment of ZARA. 1 1.1 Introduction of marketing environment 2 1.2 Macroenvironment-----PESTLE analysis of ZARA 2 1.3 Microenvironment analysis of ZARA 4 1.4 Poter’sRead MoreStrategic Management At Uniqlo And Zara Vs. World Of Fashion Retailing1954 Words   |  8 Pageshttp://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html http://racked.com/archives/2014/04/08/uniqlo-piece.php * http://retail.economictimes.indiatimes.com/re-tales/Uniqlo-vs-Zara-vs-H-M-vs-the-world-of-fashion-retailing/91 http://www.fashionunited.co.uk/fashion-news/design/uniqlos-european-expansion-has-competitors-worried-2013112619191 PDF- not yet referenced http://ivythesis.typepad.com/term_paper_topics/2010/09/strategic-management-at-uniqlo.html - PESTEL, porters 5 http://www.theaustralianRead MoreHM vs Zara7682 Words   |  31 PagesJapan PEST analysis 3 A. Political Landscape 3 B. Economic Landscape 3 C. Socio-cultural Landscape 4 D. Technological Landscape 5 II. Fashion Industry: Five Forces of Porter 6 A. Threat of new entry 6 B. Bargaining power of suppliers 8 C. Bargaining power of buyers 8 D. Threat of substitute products/services 9 E. Intensity of rivalry among competitor 10 III. Company analysis 11 A. Hamp;M 11 1. Hamp;M Vision, Values, Goal and Strategy 11 2. Hamp;M’s internationalizationRead MoreZara vs. Hm5217 Words   |  21 PagesVS. HM vs. Zara Comparing Marketing Strategies By: Heather Lynn, Shannon Bennett, Harriet Joines Table of Contents Introduction Zara History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy HM History Performance Financials Recent Expansions Threats and Opportunities Current Marketing Strategy Our Marketing Plan Marketing Objectives SWOT Analysis Marketing Mix Competitors Summary Works Cited 3 4 4 5 5 6 6 7 7 7 10 10 11 12 12 13 13 15 15 17 17Read MoreZara vs. Uniqlo Essay6859 Words   |  28 Pages       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 ZARA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay on Zara14845 Words   |  60 PagesSTRATEGIC MANAGEMENT PAPER ZARA Created By: Anggita Sulisetiasih 1006718706 Kenji Wibawa Junardy 1006718990 Patricia M. A. Adam 1006805694 International Undergraduate Program Faculty of Economics University of Indonesia Depok 2013 TABLE OF CONTENTS Chapter 1 4 INTRODUCTION 4 1.1. Company Background 4 1.2. Vision and Mission 4 1.3. Long-term Objectives 5 Chapter 2 6 VISION – MISSION ANALYSIS 6 2.1. Importance (Benefits) of Vision and Mission Statements 6 Read MoreZaras supply chain: Case Study3833 Words   |  16 Pagesthe industry are developed (Agility, Quick Response and Lean) Analysis of Zara’s supply chain – The supply chain network of the company is analysed and each stage of the network is developed in details to see how the supply concepts are applied or not by the leader of the clothing industry (Zara) Future developments – The company needs to focus on e-commerce development by taking advantage of its agile supply chain. Furthermore, Zara could set up a reverse logistics to develop a sustainable businessRead MoreZaras Swot Analysis2393 Words   |  10 PagesCompany Overview Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world. †¢ Founded by Amancio Ortega, in 1975 in Spain, where it’s still home to it’s headquarters today. †¢ At the beginning Zara sold low price Then he changed the design, manufacturing and distribution so he could make clothes quicker, and that way react to trends faster. The Zara BrandIndustry Anlysis 5/31/2011 Product Development Consumer Analysis Market Analysis 3 5 KeysRead MoreAnalysis and Recommendations of Zaras Strategic Plan2289 Words   |  9 PagesThe analysis and recommendations of Zaras strategic plan Strategic position is concept which is concerned with the impact on the strategy of the internal resources as well as competences, external environment as well as the influence and expectations of the stakeholders. Together, these factors work together within the socio-political framework of a given organization in order to provide the basis of comprehending the strategic position of a given organization as pointed out by Johnson and Scholes

He Nine Steps O the Accounting Cycle Free Essays

The nine steps of the accounting cycle are You must collect and analyze all transactions. It will determine the effect of their financial position in the business. The equations must balance once the transactions are recorded. We will write a custom essay sample on He Nine Steps O the Accounting Cycle or any similar topic only for you Order Now Journalize the transactions in the general ledger, which should be organized by the specific account. This should happen at least once a month. The next step is to post to the ledger accounts, this should be step 3 in the accounting process. Prepare a Trial Balance to make sure the process of totaling debits and credits to make sure the sum of debits equals the sum of credits, check to make sure both columns balance out. Journalize and Post Adjusting Entries Use entries that are adjusted: deferrals and accruals. And adjust entries that are made from the company’s worksheet, an accounting tool prepared at the end of each period. Make preparation to the Adjusted Trial Balance, This is a sheet used to verify the balance of debits and credits after the adjusting entries are made in the accounting cycle. Prepare Financial Statements. Once all adjustments are done, the final trial balance will be used to prepare income statement and balance sheet. Post the Closing Entries and Journalize, and at the end of a fiscal period you must close the temporary accounts. Prepare a post-closing trial balance to make sure that all revenue and expense accounts are already closed, and check the debit and credit balances of all the balance sheet accounts. www. accountingverse. com/accounting-basics/accounting†¦ How to cite He Nine Steps O the Accounting Cycle, Papers

New Imperialism Causes free essay sample

European imperialism accelerated between 1870 and 1920, because of economic, political, and social forces. The Industrial revolution helped advance the European nations through technology. These nations were able to control over many areas around the world. Economic forces such as survival of the fittest, political forces such as growing powers of governments, and social forces such as racism were most responsible for the new imperialism that began in the late nineteenth and twentieth centuries.Economic forces played a huge role in the Europe’s nation. One example of the political forces would be, survival of the fittest. In Document 5, William L. Langer says, â€Å"But the economic side†¦ must not be allowed to obscure the other factors. Psychologically speaking†¦ evolutionary teaching was perhaps most crucial. † This is basically saying that, the economy should not be allowed to hide other factors. He is implying that the evolutionary teaching, â€Å"survival of the fittest† was the most crucial. We will write a custom essay sample on New Imperialism: Causes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He claims that it only brought out competition and struggle. Everybody is trying to compete to gain more money but with that comes struggle. Survival of the fittest was a huge economic force; it stands alone and is triumphant. Growing powers of government were the most responsible political forces for the imperialism. In Document 9,the map of imperialism in Africa clearly shows the cause of imperialism. According to the key, there were many European countries that had settled in Africa.This was showing the growth of the European government throughout all of Africa. Many Europeans believed they were better than other people. Racism was most responsible for the social force of he imperialism. In Document 4, Cecil Rhodes states, â€Å"I contend that we are the finest race in the world, and the more of the world we inhabit, the better it is for the human race†¦Ã¢â‚¬  Cecile Rhodes believes the reason for imperialism is the different races. He believes that the â€Å"Britons† must inhabit the world, and that it would be better for the human race.This is racism in the sense that Rhodes believes the Britons are better than everybody else. Document 7 also refers to racism because, The President, William McKinley, says, â€Å"We could not leave them to themselves. They were unfit for self-government. There was nothing left for us to do but to take them over. † In this passage the president appears to be racist because, he believes the Filipinos were hopeless and that they would have to take them over to make them â€Å"better†. Racism was a reflection of â€Å"Social Darwinism. The Europeans believed in this theory, and had believed that they were better than everybody else because of it. They felt they had the right to bring the results of their progress to other countries. Social, Political, and economic forces were most liable to the European Imperialism. Europe advanced with many advances after the industrial revolution. Social forces included the belief of racism. Political forces gave the ideas of the growing government, and economic forces such as survival of the fittest all contributed to the European Imperialism.

Tupac Shakur Essays - Shakur Family, Tupac Shakur, Gangsta Rappers

Tupac Shakur NV Height: 5'10 Weight: 168 Mother: Afeni Shakur Father: William Garland Step Father: Jeral Wayne Williams a/k/a Mutula Shakur Half Sister: Sekyiwa Shakur Half Brother: Maurice Harding (Mopreme of Thug Life) Godfather: Elmer "Geronimo" Pratt Music Groups: One Nation Emcees, Two From The Crew, Strictly Dope, Digital Underground, Thug Life, Outlaw Immortalz/Outlawz Aliases: MC New York, 2Pac, Makaveli (the don) Marital Status: Divorced (Keisha Morris) & Engaged (Kidida Jones) Tupac Shakur was born Lesane Parish Crooks in Brooklyn, NY in 1971. While still a small child, his mother changed his name to Tupac Amaru after an Inca Indian revolutionary, "Tupac Amaru", meaning "Shining Serpant". "Shakur" means "Thankful To God" in Arabic. By the age of twelve, Tupac had discovered his loves for acting, writing love songs and poetry. As a young teen, his family moved to Baltimore , MD, where he attended The Baltimore School for the Performing Arts studying acting and ballet. At this school, Tupac left a lasting impression on his teachers and was showing tremendous potential. Unfortunately, Tupac was unable to continue his training. He moved to Oakland, California with the rest of his family. That's when Tupac began to, as he called it, "Hang with the wrong crowd." Not held back by his lack of formal education, Tupac joined the Rap group Digital Underground as a dancer. Not long before the group achieved award winning success, Tupac released his own album "2Pacalypse Now", which was also a success. The hit single "Brenda's Got A Baby" launched Tupac's career like a rocket. His stunning talent also got him a role in the motion picture, "Juice". Tupac eventually released a second album "Strictly for my N.I.G.G.A.Z.," which was an even bigger success and introduced Tupac's music onto the pop charts. The highlight of Tupac's acting career came when he appeared in "Poetic Justice" besides Janet Jackson. The role made Tupac a household name and showed the world that music may not be Tupac's #1 attribute. In the midst of a role in the movie "Above the Rim" and a Platinum album "Me against the world," Tupac's rising career was snagged. He was brought up on sexual assault charges by a woman he met at a nightclub. Hours before Tupac would be found guilty, Tupac was robbed at gun point by men whose intent and purpose is still uncertain. Tupac was eventually released at over $1 Million in bail. After his release, Tupac answered his critics by releasing his best album, "All Eyes On Me." "All Eyes On Me" has currently sold over 6 million copies, which is revolutionary for a double cd, especially in Hip Hop music. Tupac also had co-starring roles in three other films, "Gridlock'd", "Bullet", and "Gang Related." While on his way to do charity work, Tupac Shakur was shot by unknown gunmen and died on September 13, 1996.

Writing an Essay For Students Too Sick For Midterm

Writing an Essay For Students Too Sick For MidtermThe time when students go through too sick for midterm is usually a time when they are in need of a lot of mental support. An essay can make the examination or a test a lot easier for them. If you are behind or stuck in a lower grade in your student's midterms, this essay is your best bet to help you out. All you have to do is, pick a topic and research the topic to get yourself some assistance.You can try submitting the teaching essay as a 'support' and say that the essay has been edited and arranged in order to satisfy all the requirements of the exam. Many teachers believe that the essay is the easiest way to support a student who is in a lower grade in their test. Aside from helping the student get some extra practice time, the essay may also let the teacher know what the student's true skills are. In addition, the essay is very useful to your student as it will be a mirror of his thoughts and ideas.You can easily copy and paste t he content from the student's essay and write your own essay on the same topic. Students tend to lack confidence when they are too sick for midterm. They are too busy feeling sick and it becomes harder for them to read the essay. A good part of writing an essay is reading the whole essay before submitting it. Reading the whole article will definitely help you in editing and rearranging the essay.It helps a good reader, if he or she is able to compare two similar essays. This means that you need to come up with the same topics, compare the concepts, list similarities and even find similarities between the student's essay and your own writing. Writing a good essay will also help you if you think about the topic of the essay.Some essays are very long, and it can be tough for a student to readthrough them. If you feel like reading the whole essay then writing a longer essay may be the best choice for you. However, when your midterms are too sick for midterm, you will only be able to rea d a small part of the entire essay before submitting it. This would make it hard for you to revise the essay.When writing an essay, you can use keywords and phrases that will appear in the subject area in your essay. You can use these words to create an essay that is more readable for your student. With keywords and phrases, it will be easier for your student to remember the information given in the essay.Besides writing an essay, you may also use editing services. There are some companies which offer this service. These editing services will be able to make the essay more enjoyable for the student by increasing the knowledge and skills of the student.

Investment in the Food Processing Industry Essay Example

Investment in the Food Processing Industry Essay Example Investment in the Food Processing Industry Essay Investment in the Food Processing Industry Essay Investment in the Food Processing Industry Few industries are as broad as the food processing industry, but Bangladesh does well on all fronts: confectionery as well as organic, frozen, and chilled foods. Our market – one of Asia’s largest – brings almost every international food player here. This strength is only expected to improve as consumption trends and the good reputation of our products promise higher future sales. For investors, too, the time is ripe. A fragmented, pre-consolidation industry allows investors access to the market, its distribution channels, and its technological capabilities. Bangladesh has a well-established food processing sector, which relies on domestic agricultural production and is oriented mainly to domestic needs. It includes sugar refining and milling, production of edible oils, processing and preserving of fruits and fruit juices as well as fish processing, especially shrimp and prawns. As a tropical country Bangladesh has a plentiful domestic supply of exotic fruits and sea species. We have decided to take Processed Fruit Products as our industry item. Targeting the upper and upper middle class consumers of the major cities as more and more people live in the cities far away from where food is grown and produced food. In many families the adults are working away from home and therefore there is little time for purchasing fresh fruits and make any item out of that. The Fruit Processing Business model: The Theme: We have selected processed food industry for our analysis. We are focusing on the processed fruit segment. Our idea is to establish Fruit Processing Centers at different places of the city. The place would be something like a refreshing corner for the customers just after a tiring journey, or place where they can think of visiting at a break from the days work. The centers will sell different seasonal fresh fruit juice along with young coconut water, milkshake, etc. they can also have different dried fruits and fruit salads. Customers can have it sitting at the juice corner; again they can take away to home for having the item later. Logic of the business: Nowadays customers are moving toward healthy products. They are more and more conscious towards avoiding cholesterol and thus try to avoid junk foods as much as they can. But usually it is tough to find a food corner where health conscious items are instantly available. Lots of people love different sorts of seasonal juicy fruits, but they are quite bored with have it at home in a regular way. Some are again okay with having fruits at home but definitely they would love to have it after a tiring task outside home, near their workplace. For example, students after a long lecture session or exam would love to have a glass of fresh juice if it’s presented in clean and delicious way. People at office would love to have a juicy break after a meeting or at any office break. What these customer groups are having now around them? Just regular fruits sold at regular manner. They may not feel to buy and then peel it off to have it. They may be even conscious about cleanliness. They are absolutely not a position to prepare fresh juice by themselves even if they want. They can have at best clinically processed and preserved juices at stores. But there is no readily available corner where consumers can have processed delicious fresh fruit items, which can serve as both refreshment and nutritious recipes for them. So FRUITY FRESH would be there to supply something real fresh and delicious. Brand name ‘FRUITY FRESH’: The target is to establish brand name FRUITY FRESH. To fulfill this objective all outlets would have to decorate similarly. A logo needs to work out, which will be seen everywhere at signage, advertisement, inside the outlet, even at tissue papers that would be served to customers. Special crockery with the logo would have to order that would be used for customers. The workers and sellers of outlets would have to have specific dresses (with logo symbolized) to serve the customers. The idea is to spread the feel of FRUITY FRESH towards consumers mind. The target is to establish the outlets to that extent where customers would feel same at any outlet of FRUITY FRESH. The name would serve as identity of the business in the market. Customers will be thrilled to visit the place to get refreshed; on weekdays, being tired to feel rejuvenated and on weekends to hang out with family and friends. Demographics of the target customers: The target customers are the upper, upper middle class and middle class customers, who seek quality over price. In case of education, occupation and income, they tend to be closely correlated in almost a cause-and-effect relationship. So, our target customers are desired to have good educational backgrounds that may be working or may not be working. Students of private universities, shoppers, office employees are special segment. Business Units: To enter into the industry we need to chalk out a plan first on how to do the business. Business units will be like following: -Central Administrative office -Selling outlets at different places of Dhaka city. Central Administrative Office: The central administrative office would be responsible for all sorts of planning and executing plans through the selling outlets. This centre would take care of: -Value chain management activities, including – oPurchasing of machinery oPurchasing of raw materials oProcessing of canned juice, coconut milk, fruit candy bar, etc. oTimely distributing of raw materials to the outlets, etc. -Financial management and accounting activities including oForecasting oBudgeting, oRecording and reporting oCash management -Marketing activities like Surveys and market research oBranding advertising etc Additionally it will be also responsible for all sorts of administrative and human resource management works – from premise maintenance to recruiting of correctly qualified human resource to different places. Selling Outlets Primarily there would be five outlets through out the Dhaka city. The places can be as follows: -Banani (Kemal Attatuk Avenue) -Gulsh an 1 -Uttara -Dhanmondi (Riffles Square) -Bashundhara City Shop opens at 10:00 am, ends at 8:00 pm, or whatever highest government allows. The outlets would serve customers from different sectors for their different needs. In these outlets customers can both have them instantly and again can take it away for have it later. Sitting arrangements of 20 people at a time would be there. The outlets would have some shelf items too. These are mainly canned juice, canned coconut milk, canned fruits, dried fruits like nuts, dates, etc. Customers would get fruits in these outlets depends on season as well as availability. Premise Decoration Selling outlets would be painted in soothing colors. Cleanliness of premise would be at utmost preference. The goal is to â€Å"Customers will have to feel cool light just after entering by looking at a clean nicely decorated place†. Sufficient lights will have to be there. Glass built areas will have to clean hourly. Instant cleaning people will have to there for this sort of service. Though it will increase little cost, but it will attract customers to visit the place again and again. If after a tiring journey or being overloaded at office they can breathe well while having a glass of juice, they will try to go there frequently. They will happily refer to friends family regarding the place. Products Instant consumable items: oLemon / lime juice oYoung coconut water oSeasonal fresh fruit juice oMilkshake oCoffee oTea oMineral water oDried fruits oMango Candy oFruit Salad Take away items oCanned fruit juice (seasonally) oCanned coconut milk oCanned Milk shake oMineral water oDried fruits oFruit Candy As the outlets are serving mainly as juice corner, other items would be limited in some aspects. There would be fruit salad, where customers can have a desired mix of fruits. Again there would some set mix of fruits which can be chosen. Fruit category will depend on season and availability. One special item of these outlets is coconut. Young coconut water is very popular to people of all age group. It instantly refreshes all from their tiredness. So FRUITY FRESH would be there to serve coconut water. A cleanly processed coconut, with a colorful straw in it – would give them a feel of freshness just after looking at it. Again in our culture coconut milk adds a new taste in recipe. So readily processed coconut milk served in can, would relief its desired customer group. It will save their time and effort at home. Besides regular items on fruit, tea, coffee, mineral water, soft drinks etc would be available. Dried fruits of several kinds would be there in pack form. Different fruits would be served as candy bar. In our culture, mango bar is very popular to people of different age category. Presentation of products: The presentation of juice and other items would be exclusive. Branded glass and crockery will be used. The fruits itself would be used to decorate the item. For example, there would be a slice of lime with lemon juice. The juice content would be clear, simply looking fresh and chill. The presentation itself would make the brand a exclusive one. Expertise from chefs will add a new look in items. Uniqueness of presentation will add an extra point to bring customers towards FRUITY FRESH. Raw materials requirements As the business implies, fruits are the main raw materials. The FRUITY FRESH will be real choosy to select fruits from its vendors. The fruits have to be fresh enough to serve after few hours. Other than fruits some items would be required regularly. These can be sugar, vinegar for salad, milk for tea, coffee, shakes, etc. Necessary items would have to purchase from vendors offering competitive prices. Other requirements: All outlets will have to have juicer machine, blender machine, coffee makers, etc. machinery items sufficiently. Crockery items, cleaning items, tissue papers, paper cups (as required) are needed. All sorts of items need to be purchased from local markets having good quality and in competitive prices. Michael Porter’s 5 Forces Analysis: Bargaining power of Suppliers: Suppliers of raw materials, components, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e. g. charge excessively high prices for unique resources. But in case of the fruit processing industry we found the following points. -The basic raw material of Fruit Processing industry is Fruit. As the production and export of Fruits is not controlled or syndicated in Bangladesh, we feel there will be minimal possibility of hard bargain on the part of the suppliers. -Again as we are not going to focus on one specific fruit rather will try to inherit a seasonal flavor in the production, the possibility of facing a supply crisis is minimized. Fruit processing machineries of good quality are easily available at a competitive price from different international suppliers. -A good number of vendors are available to supply crockery and stationeries with the logo. Bargaining power of Customers: The ability of customers to put the firm under pressure and it also affects the customers sensitivity to price changes. -In terms of Buyer vs. Seller concentration this industry will be on the winning side as there are very few Fruit processing units in the country producing demandable quality products. And the demand for processed fruit is growing amongst the target consumers. As the target consumer group will not be willing to compromise quality and hygiene for price, there will be less threat to overcome the cost of product. -Most of the product will be of the shelf products. The threat of substitute products The existence of close substitute products increases the propensity of customers to switch to alternatives in response to price increases (high elasticity of demand). But, -There is no substitute product for fresh fruits, other than the substitution amongst the different verities of fruits. But as the seasonal fruits of are unique in taste there is little chance of one being substituted by the other. The other threat is from the differential process mechanism of the fruit and the way it is being presented. -Substitute pro ducts threatening the proposed project: cold drinks (e. g. Fanta, Mirinda), instant drinks (e. g. Tang, Foster Clerk) etc. The threat of the entry of new competitors Profitable markets that yield high returns will draw firms. The result is many new entrants, which will effectively decrease profitability. Unless the entry of new firms can be blocked by incumbents, the profit rate will fall towards a competitive level (perfect competition). And this industry is no different. -Fruit processing industry has very few players in Bangladesh and it is a growing industry there will be little or no restriction for new competitors to enter into the business. -The supply channel is wide enough to accommodate new entrants -The consumer size is more than the seller size so the entrants may well be playing a supporting role rather than a threatening role. The intensity of competitive rivalry For most industries, this is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc. In this case the main competition will be on, -Quality of products -Freshness of raw material i. e. Fruits -Price of products -Variety of products -Presentation of the products -Location and reach The existing competitors are, oThe local packed juice producing companies (e. g. Pran, Sheezan) oThe international packed juice producing companies (e. g. Frooti, Tropicana) oExisting outlets providing of-the-counter fresh fruit juice. oLocal packed processed fruit products like Pran Mango Bar. Conclusion: From the Porter’s Five Forces Analysis presented above, it is seen that this business has a high potential for profitability and growth. Bargaining power of supplier and threat of substitute product is not a matter of concern. Entry of new competitors is the main threat to be considered as it will increase the intensity of the competitive rivalry as well as bargaining power of the customers day by day. However, exploiting the opportunity as the first mover, building a strong brand and increasing the number of outlets in prime locations will ensure a sustainable growth of the business.

Regan and Gonerill Character Profile

Regan and Gonerill Character Profile Regan and Goneril from King Lear are two of the most abhorrent and subversive characters to be found in all of Shakespeare’s work. They are responsible for the most violent and shocking scene ever written by Shakespeare. Regan and Goneril The two elder sisters, Regan and Goneril, may at first inspire a little sympathy from an audience not being ‘favorites’ of their father. They may even garner a little understanding when they fear that Lear may easily treat them in the same way he treated Cordelia (or worse considering that she was his favorite). But soon we discover their true natures – equally devious and cruel. One wonders whether this unrelentingly unpleasant characterization of Regan and Goneril is there to cast a shadow over Lear’s character; to suggest that he in some way has this side to his nature. The audience’s sympathy towards Lear may be more ambiguous if they believe that his daughter’s have partly inherited his nature and are mimicking his past behavior; although this is of course balanced by the portrayal of his ‘favorite’ daughter Cordelia’s good nature. Made in Their Fathers Image? We know that Lear can be vain and vengeful and cruel in the way that he treats Cordelia at the beginning of the play. The audience is asked to consider their feelings towards this man considering that his daughters’ cruelty may be a reflection of his own. An audiences’ response to Lear is therefore more complex and our compassion less forthcoming. In Act 1 Scene 1 Goneril and Regan compete with each other for their father’s attention and assets. Goneril tries to explain that she loves Lear more than her other sisters; â€Å"As much as child e’er loved or father found; A love that makes breath poor and speech unable. Beyond all manner of so much I love you† Regan tries to ‘out do’ her sister; â€Å"In my true heart I find she names my very deed of love – Only she comes too short†¦Ã¢â‚¬  The sisters are not even loyal to one another as they constantly vie for precedence with their father and later for Edmund’s affections. Un-Feminine Actions The sisters are very masculine in their actions and ambitions, subverting all accepted notions of femininity. This would have been particularly shocking for a Jacobean audience. Goneril denies her husband Albany’s authority insisting that â€Å"the laws are mine, not thine† (Act 5 Scene 3). Goneril hatches a plan to oust her father from his seat of power by undermining him and ordering the servants to ignore his requests (emasculating her father in the process). The sisters pursue Edmund in a predatory way and both take part in some of the most horrific violence to be found in Shakespeare’s plays. Regan runs a servant through in Act 3 Scene 7 which would have been men’s work. The character’s unsympathetic treatment of their father is also unfeminine as they turf him out in to the countryside to fend for himself having previously acknowledged his infirmity and age; â€Å"the unruly waywardness that infirm and choleric years bring with him† (Goneril Act 1 Scene 1) A woman would be expected to care for their ageing relatives. Even Albany, Goneril’s husband becomes shocked and disgusted with his wife’s behavior and distances himself from her. Both sisters participate in the most horrific scene of the play – the blinding of Gloucester. Goneril suggests the means of torture; â€Å"Pluck out his†¦ eyes!† (Act 3 Scene 7) Regan goads Gloucester and when his eye has been plucked out she says to her husband; â€Å"One side will mock another; th’other too† (Act 3 Scene 7). The sisters share the ambitious traits of Lady Macbeth but go further by participating and reveling in the violence that ensues. The murderous sisters embody a frightening and unwavering inhumanity as they kill and maim in the pursuit of self gratification. Eventually the sisters turn on each other; Goneril poisons Regan and then kills herself. The sisters have orchestrated their own downfall. However, the sisters appear to get away quite lightly; with regard to what they have done – in comparison to Lear’s fate and his initial ‘crime’ and Gloucester’s demise and previous actions. It could be argued that the harshest judgment is that no one laments their deaths.